Ocado Technology

Ocado Group is a pioneer in the online grocery market. Partnering with some of the most forward-thinking, innovative grocery retailers, they transform the global grocery landscape.

I have been responsible for developing and directing a brand-compliant guideline pack for a clean and consistent graphic and illustration style, primarily for educating staff at a top level on how the company systems operated. This also included material for documentation, videos, presentations, training manuals, and other internal and client-facing content.

Lead on: creative direction, illustrations, storyboarding, technical diagrams.

Two distinct illustration styles were created, each with their own usage. Isometric illustrations give the illusion of 3D space, which is more relatable to how we view the world. These are effective in displaying large structures as well giving the audience a sense of space and scale.