Conceptual branding project for an independent bakery, emphasising a commitment to quality and authenticity using the finest ingredients in their bakes. With the ever-increasing big brands conforming themselves to appear safe, ‘KINNIS’ embraces the funk to make an impression and really stick in your mind.

This project explores nostalgic themes, combined with a love for indulgent treats. This is reflected in the warm tones and a retro typography style. KINNIS aims to pull in an audience who also celebrate the joy of keeping their inner child happy.

Lead on: brand guidelines development, creative direction, advertising concepts, motion graphics and copywriting.